Social Media Management for Orangina MRU.
Orangina Mauritius gave us creative freedom to manage their pages, as long as we stuck to brand guidelines and strategy. Their key KPI? Always keeping reach above 5%.
They trusted FCBCREAD to handle their digital campaigns and community management—so we made every drop count.
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Challenge
Keep a reach above 5% on Facebook and Instagram.
02
Solution
With creative freedom and a brand known for its humor, playfulness, and the multi-layered tagline "Sakouye Moris," we had a blast maintaining its cheeky TOV while leveraging memes and trending content to keep the audience engaged.
At the same time, we strategically highlighted the brand’s unique selling points, ensuring that its core identity remained strong and distinctive.
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Results
We maintained a reach above 5% throughout 2024, achieving three consecutive Best Reach Months. Additionally, we drove a 31% growth across platforms, solidifying the brand's digital presence and engagement.
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