Awareness Campaign to cure strabismus
Rotary Club of Phoenix tasked FCB CREAD with creating an awareness campaign on strabismus. Those affected face lifelong discrimination—excluded as children, mocked with names like Kaylous or Tourdey, and later struggling to find jobs or partners. In many communities, they are unfairly seen as victims of bad luck.
01
Challenge
Our goal was clear: to inform the Mauritian public that treatments exist and to end the stigma around strabismus.
Working alongside Krishen, Art Director, we developed a digital teaser/reveal campaign. This was supported by a community management strategy, providing information on visiting doctors and engaging with public questions and testimonies. Additionally, we launched a series of testimonials from individuals with strabismus to amplify their voices.
02
Solution
Our goal was clear: to inform the Mauritian public that treatments exist and to end the stigma around strabismus.
Working alongside Krishen, Art Director, we developed a digital teaser/reveal campaign. This was supported by a community management strategy, providing information on visiting doctors and engaging with public questions and testimonies. Additionally, we launched a series of testimonials from individuals with strabismus to amplify their voices.
Teaser
Teaser Key Visuals
Reveal Key Visual
Reveal videos
Testimonials.
03
Results
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