
Social Media Management for Eski
Eski entrusted FCBCREAD with multiple projects, including digital strategy development and managing their social media presence on Facebook, Instagram, and TikTok.
From one-off campaigns to ongoing page management, my role involved overseeing content creation, copywriting, design and strategy implementation.
Year
2024
Expertise
Social Media Management (IG,FB,Tiktok), Influencers Campaign, Creative Content Development
Sector
Beverage

01
Challenge
Eski’s target? Gen Z—the social media-savvy, trend-hungry generation. The challenge: positioning Eski as their go-to drink while staying ahead of trends, creating buzz, and partnering with the right influencers to make an impact.
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02
Solution
We tapped into popular youth trends, identified the ones that truly resonated with our audience, and strategically selected influencers who aligned with our target demographic. We then tailored the messaging for each social media platform to maximize engagement and impact.
Best content on TikTok
Best content on Instagram
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