Raise awareness about La Chocolatière

Frifri, a Belgian appliance brand, launched La Chocolatière, a machine for making homemade pralines. To introduce the product to the Belgian market, where it was not yet available, La Chocolatière partnered with IHECS. This collaboration led to a market study and the development of a 360° campaign (University Project)

Year

2019

Expertise

Brand Strategy, Copywriting, Website Design, Radio, video, Project Management.

Sector

Household appliance

Challenge

Positioning La Chocolatière in Belgium’s highly saturated chocolate market while assessing actual consumer demand. Was there a real need for such a product? Given the market space and the machine’s price point, we needed to establish a premium positioning that would highlight authenticity, personalization, and quality.

Solution

We targeted foodies, trendsetters, and chocolate enthusiasts who value Belgian products. The campaign emphasized the unique experience of crafting high-quality, customized pralines at home, reinforcing La Chocolatière as a premium and must-have appliance.

Key Visuals

Newsletter strategy

Radio spots

SPOT1Radio 1

00:00 / 00:22

SPOT2Radio 2

00:00 / 00:22

Testimonials.

To reinforce our positioning and show how easy La Chocolatière is to use, we invited chocolate lovers and cooking enthusiasts to test the machine at our headquarters.

Tutorial video.

Results: 84%

For this brief, we obtained the great distinction with an average of 84% and a willingness to buy back our campaign by the advertiser.